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Go out on a limb with your marketing

Skeleton Krew Agency builds effective marketing strategies and executes campaigns on winning channels. Skeleton Krew Agency is a B2B marketing agency that will enable top of funnel growth for pipeline-driving marketing campaigns - fast.

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150:1

in active pipeline generated to budget spent for B2B clients

78%+

of new customer pipeline contributed by marketing channels for B2B clients

Top B2B marketing tactics that drive acquisition

Marketing is meant to bring in business. We will build out a marketing strategy that will work for your business and execute quickly to effectively experiment and test the viability of the various, appropriate marketing channels for your organization.

Meet the team

The anatomy of marketing that gets a return

Building strategy across your brand, website, and acquisition channels into trackable and impactful return on investment.

Understanding what channels are most effective

Tracking marketing attribution to sales pipeline

Driving top of funnel growth alongside brand awareness

How we build your marketing from the ground up

An impactful marketing strategy starts by analyzing what's working and what's not. We ensure we understand the businesses we're partnering with, before we begin to strategize and execute. If you have minimal data to go by because you're a startup or haven't implemented your stack then we will begin with a research phase.

Audit existing stack and data

To build a strategy that will see a strong return on investment, we need to see where everything is at and how it's performing. We begin by auditing any existing stack and data.

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Strategize and create the plan

Post-audit, we create a marketing strategy, whether required across one channel (such as on-page content) or multi-channel. We onboard the freelancers who we need involved. We establish baseline metrics and expectations.

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Execute against the strategy

Freelancers are assigned to various tasks and projects, and the Director oversees to ensure the strategy is carried out as per deadlines and is adhering to benchmarks.

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Are your marketing efforts hitting benchmark metrics?

Often, companies are running (expensive!) marketing campaigns without any idea whether they're converting and to what extent. Marketing needs to be traceable, and you need to know which channels perform best to make the most solid decisions.

Get your marketing krew together

For a fraction of the cost, Skeleton Krew will be your full stack marketing team. We can execute fast on those long-awaited marketing tactics. Let's start tracking and driving the return on investment from your marketing.

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Marketing strategies that work

See our marketing packages and choose the one your company needs most - or get in touch to build a custom strategy.

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Brand

A brand that evokes trust has to be created alongside your customers' interests, needs, and expectations. Let's create a standout brand that makes sense for your target market.

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Website & Operations

Websites should be owned by marketing and easy to update for new campaigns. Marketing partners with sales, customer success, product, and human resource teams to satisfy the needs of the organization. We will build your on-brand site with a full marketing stack implemented.

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Content & Distribution

If you write a blog post and never share it, does anybody read it? Our content strategies centre around SEO-first content that is distributed across owned, earned, and paid channels to drive top of funnel, brand awareness, link-backs, as well as traffic and leads.

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Partnerships

Running an effective partnership, whether a partnership for product, reseller, or consulting, requires careful strategy and execution from marketing to ensure a balance of needs, understanding, data handling, MSAs, and more. We can source and manage partnerships.

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Employee-Employer Brand

Often referred to as internal marketing, we create a brand that is reflective of the company and internal marketing campaigns that your employees appreciate and share broadly for top employee advocacy.

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