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How to drive revenue for new startups

Every startup has leads, revenue, and customer logo goals. When launching a new product to market, knowing the proper way to find the target customer is half the battle. With Skeleton Krew, establish and proper GTM strategy and drive real revenue.

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150:1

in active pipeline generated to budget spent for B2B clients

78%+

of new customer pipeline contributed by marketing channels for B2B clients

What's your startup's ARR goal?

Our team has been marketing for decades. In B2B, there is no business too challenging for us to take on. Let's get your startup to the ARR goals you need to achieve for your next raise.

Meet the team

Are your marketing efforts hitting benchmark metrics?

Often, companies are running (expensive!) marketing campaigns without any idea whether they're converting and to what extent. Marketing needs to be traceable, and you need to know which channels perform best to make the most solid decisions.

Marketing strategies that work

See our marketing packages and choose the one your company needs most - or get in touch to build a custom strategy.

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Brand

A brand that evokes trust has to be created alongside your customers' interests, needs, and expectations. Let's create a standout brand that makes sense for your target market.

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Website & Operations

Websites should be owned by marketing and easy to update for new campaigns. Marketing partners with sales, customer success, product, and human resource teams to satisfy the needs of the organization. We will build your on-brand site with a full marketing stack implemented.

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Content & Distribution

If you write a blog post and never share it, does anybody read it? Our content strategies centre around SEO-first content that is distributed across owned, earned, and paid channels to drive top of funnel, brand awareness, link-backs, as well as traffic and leads.

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Partnerships

Running an effective partnership, whether a partnership for product, reseller, or consulting, requires careful strategy and execution from marketing to ensure a balance of needs, understanding, data handling, MSAs, and more. We can source and manage partnerships.

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Employee-Employer Brand

Often referred to as internal marketing, we create a brand that is reflective of the company and internal marketing campaigns that your employees appreciate and share broadly for top employee advocacy.

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